The Armour39¨ Watch is revolutionizing how athletes monitor and improve their performance. The Armour39¨ Watch is comfortably worn around the wrist and accompanies the Armour39¨ Module and Chest Strap. In addition to normal watch functionality, the Armour39¨ Watch will show your level of exertion and generate a WILLpower score to indicate the intensity of the workout right on your wrist. The Armour39¨ Watch is currently retailing for $199.99.